case studies
Roof Hotel
2028
PROJECT OVERVIEW
the brief
Roof Hotel needed a more elevated visual identity that felt refined, calm, and memorable, while maintaining a warm boutique atmosphere.
THE DIRECTION
The direction focused on rich tones, elegant spacing, and a stronger visual system that made the hotel feel more premium and distinctive.
result
The final presence feels more polished, atmospheric, and cohesive, giving the hotel a stronger sense of place and a more memorable guest experience.
KEY FOCUS
What Shaped the Work
Roof Hotel was shaped as a hospitality concept built around calm luxury, visual clarity, and a refined first impression.
The direction focused on rich tones, elegant spacing, and a more structured visual system. Each element was designed to feel balanced, atmospheric, and quietly confident.
The result is a more cohesive identity that strengthens the sense of place while creating a memorable and elevated guest experience.